COMMERCIAL PERFORMANCE
Any business is in business to create value - to bring about profitable growth for its owners, shareholders or investors.
We have the commercial experience and know-how to help you isolate what could propel further growth for your company. Tangible gains. Unlocking new revenue streams or improving the efficiencies and effectiveness of your sales and marketing machine. Or having a credible strategy for building incremental commercial value in your customer base - turning them to lifelong loyalists. In short, uncovering where you’re leaving money on the table.
But deeper than that, we believe gains can be achieved by reviewing and optimising the fundamental model of your organisation. The value and application of ’scale'. The benefit of aligned and simplified processes. The boost in performance by giving your employees the very best culture to work in - one with purpose, real guidance on what drives impact, with tangible and achievable targets and reward.
COMMERCIAL PERFORMANCE/ Where we can help and support:
01/
Revenue Growth From Pricing Techniques
Strategies for maximising yield and EBITDA - everything from promotions and incentives through to core pricing and bolt-on upselling opportunities
02/
Sales + Digital Performance
Reviewing your sales funnel and digital apparatus - inc. website, social and app - and their effectiveness in finding, attracting, converting and retaining profitable customers
03/
Customer Value Management
Enriching the profitability of your customer base through CRM techniques, subscription & membership incentives, and loyalty mechanics
04/
New Revenue + B2B
Unlocking new, ancillary revenue streams and seizing B2B opportunities such as integrated partnerships, product/campaign sponsorship and alliances
05/
Capital Optimisation
Driving the effectiveness of your deployed capital to meet ROIC thresholds as well as focusing investment on what your customers value most
06/
Customer Performance Dashboards
Advanced customer satisfaction tracking techniques to determine key drivers of overall satisfaction (OSAT) and focus areas to improve advocacy and retention, thereby lowering cost to serve
07/
Performance Through People
Galvanise your people agenda (recruitment & onboarding, employer branding, training & development and reward & recognition) behind the customer vision to build momentum and engagement
08/
Organisation Design + Model
Determining the optimal structure, processes and output of your commercial organisation, and finding the sweet spot of accountability between group and local functions